Leveraging USG Trade Assets for Sales Support

The good news is the U.S. Government (USG) has a program for every part of your sales cycle--from new business generation, to advocacy support, to financing, to USG underwritten training grants to A/R recovery. The bad news is these assets are spread among 15 agencies.

Bryan Erwin, former Director of the Trade Advocacy Center in the Obama Administration, Founder/Managing Partner at BlueWave Merchant Partners, and current member of IPC’s Thought Leaders program, will provide information on how best to leverage these assets to augment your company’s sales. Erwin will also walk through how using these assets can affect policy outcomes here in the United States.